(3 PART SERIES)
Along the entrepreneurial ladder, I’ve made some costly mistakes. I recently shared them with a colleague to encourage her when she announced that she was ready to throw in the entrepreneurial towel. I wanted to share them with you, so that you don’t get discouraged before your big breakthrough happens:
STOP GUESSING: Survey your niche first to find out what exactly they want and need...whatever that pain is that keeps them up & gear your product/service toward that. In fact, that's what I did with my last product, "Irresistible Giveaways & Contests." I surveyed my business groups and found out that they wanted a fun way to grow their lists quickly. This product has grossed 4 figures for me already, and got me booked on an international summit alongside Shark Tank's Loral Langemeier, marketing guru Lisa Cherney, and media expert Clint Arthur!
DON’T BUY 1 MORE THING UNTIL YOU READ THIS: Before you invest in the next business product or service (shiny object), create a business plan for the rest of the year. For years, my business plan was to go with that "ONE THING" I thought would launch me into the big time of my niche. And that's not a plan.
DO THINGS IN SEQUENCE: It’s important to do things in sequence. I didn't get this concept until I recently started hearing it from a couple of millionaires. And this simply means there is an order you should launch things in your business. There is an order you should do a: live event, telesummit, product launch, book launch, etc. And if you don't follow that order, it will financial strew you up BIG TIME, because one event actually provides a marketing funnel for the next event. In other words, each event should promote the next event you do. Each event builds up trust in your target audience to want to consume/invest in the next thing you do. (i.e. it’s nearly impossible to sell a $1,000 product if you no one has never heard of you and you haven’t built up a track record by selling smaller products).
Next week, I will cover the next steps you need to incorporate to keep going on the entrepreneurial track.
Are you settling for less than what you NEED and DESERVE? Settling for things and people that you've outgrown, yet expecting them to STILL "fill you up." Perhaps you've stayed in a job, business, relationship or friendship longer than you should have. When you settle for less and stay longer than you were supposed to, you block blessings for both you AND the other person.
When you settle, it is also a form of SELF ABUSE. And here's the REAL truth: when you settle, it means you don't feel worthy of what you REALLY deserve, and you are paralyzed by fear. Marrianne Williamson once said, we can either learn from joy or pain.
Unfortunately, many of us end up choosing the latter. And experience that pain when we lose the job, relationship or friendship that we held on to far longer than we should have -- all because we told ourselves we weren't "ready" to let go.
Here's what I know to be true: when you settle and hold on to something too long, it can be removed from your life in what can be an unpleasant experience. Today, why not try a different approach? Don't wait until you have to be removed by force. Begin by telling yourself the truth: "I've settled." Only then can you begin your REAL transformation and begin the process of investing in YOU.
Even if that means seeking outside counsel through: therapy, coaching, classes or mentoring to help you figure out what you really need and deserve. There are many resources at your disposal to do so, even if it means PAYING for help. Is your transformation not worth the same amount of time and money you put into "non-essentials" like eating out or getting your hair done. I'm not saying eliminate the pleasures of life. I'm just saying eliminate the excuses that prevent you from investing in REAL inner transformation, so that you no longer have to keep settling.
Not sure if you've settled? Here are some signs (this can apply to career, relationship, etc):
-You constantly feel as if something is missing from your life
-You've stopped engaging in your favorite pastimes/hobbies (i.e. the arts, going out, etc)
-You feel you have to change your values/dreams in order to be accepted
-You find yourself constantly sacrificing in order to please others
-You often feel taken advantage of
FINALLY saw the movie "Ender’s Game." I had not read the book, so I was not familiar with the plot or outcome. And quite frankly, I had low expectations for the movie. But I was pleasantly surprised by the ending because, ultimately, though unsettling for many, it is perhaps one of the best examples of "mind over matter"— to do ANYTHING you fear. Here’s how:
[SPOILER ALERT] In the movie, the main character, Ender, a middle-school age teenage boy, is being trained to defend Earth against an enemy from out of space. He is recruited because of the advance battle skills he has developed playing video games. Throughout the movie he is being prepared for the "big battle" with the enemy by performing a series of simulated, video-game like battles against the enemy. Ultimately, he wins the final showdown destroying the entire planet of the enemy in his final mock battle.
Ender is disgusted when he finds out the battle was not a game, not a mock battle at all-- but the REAL war. And yes, he did, in fact, destroy an entire species. When asked why he wasn’t told it was a REAL war, his commander (Harrison Ford) tells him that they didn’t think he would have had the confidence to destroy the "enemy" had he known it was the real war.
I admit, I was just as disgusted as Ender. I didn’t want an entire species wiped out, especially when they later alluded to the fact that the species was not necessarily an "enemy."
In the midst of my shock and dismay, however, I realized that there was some strong rationale behind Harrison’s Ford’s logic that has powerful application for our own lives: Imagine what YOU can accomplish if you too thought you were just playing a game? Think about it. If you desired to skydive, or go to an audition or start a business. If you could do these things in a simulated experience like a digital/online game, your confidence level would be very high, because you knew there was no way you could: fail, be hurt or hurt others.
Your MIND, your THOUGHTS, are the ONLY things that stand in the way of your success.
From this day forward, stop living through a simulated experience like a game on your computer or cell phone. Stop living your life through the digital simulation of social media. And stop living vicariously through the lives of the characters you see on television or reality shows.
Instead, transfer that mindset into accomplishing your goals in the REAL game of life!