I’ve been away the last couple of weeks traveling, speaking and now catching up with clients.
While I was away, I spoke at “Success Tsunami,” a live event that featured some of the TOP speakers in the business world including Suzanne Evans (Inc 500 millionaire & video marketing expert), Justin Livingston (Facebook Ad king), Kerrianne Cartmer-Edwards (international branding expert), Steve Olsher (America’s Reinvention Expert), and Marissa Murgatroyd (web site developer to the Top speakers), to name a few. I wanted to share with you some key takeaways from the event to help you grow your business (in no particular order):
· You must grow your e-mail list so you can have a list of people to sell to. The sweet spot is 7-10K because your revenue can SIGNIFICANTLY improve.
· Facebook ads convert really well into PAYING customers for your business. And are very affordable because you set your own budget. Justin Livingston makes $200,000 a month in his business from advertising on Facebook.
· Include mobile marketing in your business by collecting the cell phone numbers of your target audience. Text messages get opened at a higher rate than e-mails do.
· Create irresistible, digitally downloadable freebies that solve a problem your potential client has and promote it through a listbuilding event
· Live webinars convert prospects into customers better than teleconference calls
· Having the wrong name for your products and services will kill sales and drive your prospects to your competition. Great product names tell you the PROBLEM your service or product solves
· Create a live event that you can use to connect with your ideal prospects. Live events are one of the best ways to convert people to your high-end services.
· Video marketing allows you to reach the people who cannot connect with you live. Pointers: Tell SHORT, powerful stories for key teaching points. Include a strong call to action at the end, like directing them to download your irresistible freebie
· The BIGGEST problem in your business is that you are the “best kept secret.” The right marketing tools can solve this problem and get you seen by the people who most want and need your services.
Which tip resonated with you the most? Let me know in the comment box below.
P.S. Click HERE for some cool video footage from the event.
In my last newsletter, I talked about confidence being a business killer. But I want to dig a little deeper into this subject— especially on the heels of Robin Williams’ death from an apparent depression-related suicide.
Depression can override your ability to be confident in both life and business -- leaving you unhappy and penniless.
And if you’re like most of us, myself included, you’ve probably suffered from depression at various intervals of your life, be it from a personal setback like the death of a family member or a financial setback such as a lay off.
And just like that the thrill is gone...from living life and managing your business.
Today, I’m going to share with you my personal tips for dealing with depression, some obvious and not-so obvious. Please note, this IS NOT a substitute for professional help that may be required from a mental health provider. If you need immediate help, go HERE.
-->IT’S ALL IN THE NOSE: I have found aromatherapy to be one of the best external methods of dealing with depression. Aromatherapy extracts the healing properties from the plant so that it can be used in its most concentrated form. These are known as essential oils. My favorite is lemongrass, which is very good for depression. To use, dilute 1-3 drops in a bowl of cold water and pour DIRECTLY onto your scalp. I usually feel the effects within a few minutes. One place you can get essential oils is from Wholefoods.
-->CAN’T SLEEP?: Sometimes depression causes sleepless nights because your mind is so agitated. You can use the same above technique, but with lavender essential oil; or you can put 1-3 drops of the oil onto your pillow and should fall asleep within minutes. This works like a charm for me EVERY time.
-->HYPNOTIZE YOURSELF: Sounds strange, but I use self-hypnosis every night via the mp3’s I downloaded onto my cell phone. I listen to it as I am going asleep because that is scientifically the BEST time to re-program your subconscious mind to think differently. I use the hypnotherapy mp3’s from Steve G. Jones because he uses sounds of the ocean over the hypnosis. You can check out a sample HERE. Since I’ve started using them, I’ve noticed I am more confident and get less agitated by challenges when they pop up. Alternatively, you can even make your own self hypnosis mp3 by recording your affirmations on any audio software that you can convert to an mp3 (like Free Conference Call) and download the mp3 onto your phone or computer. If you’d like to have a long recording of you repeating a particular affirmation, you can use Audacity, a free audio editing software, to do this.
-->HAPPY KIT: I’ve shared this one before, and I’m sharing it again because it really works. Keep a box of things that INSTANTLY put a smile on your face. In mine, I have: my favorite comedies, favorite songs, a PRE-PAID gift certificate for a massage, my aromatherapy. When you’re deep into a depressive episode, it’s hard to think of ALL of the things that make you happy. However, it’s much easier to remember a designated place like your Happy Kit box to go to when you’re down. Also, by pre-paying for a massage gift certificate you eliminate any financial excuses not to get it when you’re down. For more info on how to put one together, check out my previous blog post HERE.
-->GRAB YOUR PEN: Journal about what’s making you sad. Then follow it up with a list of all that you are grateful for. This enables you to get it all out and validate what IS going right in your life.
-->YOUR INNER DJ: Throw on your favorite happy songs and dance in your living room (it will increase the endorphins in your brain: happy hormones), then follow it up with the lemongrass tip above and you should notice an immediate improvement
-->CHAT IT AWAY: Now is the time to call in your support system. I’m talking about the people who put an instant smile on your face like your favorite aunt or favorite cousin who are great at helping you get back to your happy place. I'm a HUGE advocate of therapy. It has helped me tremendously in the past, so if you need professional help, check out Pretty Padded Room, a web site that was featured on “Shark Tank,” that offers professional counseling online: https://prettypaddedroom.com/
-->BE PROACTIVE: When I was going through my break up, I noticed I got particularly sad in the evening when I was alone and didn’t have work to distract me. To deal with this, I PRE-SCHEDULED commitments like fun classes in the evening with friends. Or volunteered my time in the community. If you notice there’s a particular time of day you tend to get depressed, schedule a fun activity or get together with a friend so that you don’t have time to sink into a deep depression. You don’t want to ignore the emotion, so make a pack with your friend that “we’re going to discuss how I’m feeling for 30 minutes, then we’re going out and not bringing the subject back up.” This way, you are honoring your feelings by getting it out, then ending the evening on a positive note by engaging in the fun activity.
BONUS TIP: If you own a business, delegate some extra tasks to your (virtual) assistant to minimize overwhelm.
Do you have a personal tip for dealing with depression? If so, share it in the comment section below.
The last couple of weeks, I've noticed a few of my business peeps struggling with confidence. In fact, this issue of confidence came up last week once with a client who has great business ideas but admitted he wish he had his old confidence back to actually implement them.
The subject of confidence came up again when I was chatting with a woman last week, who I consider to be a sales genius (she has corporate clients from some of the most-recognizable brands today)! Despite these corporate clients, she barely made enough to pay her rent and was considering applying for food stamp benefits. During that conversation, we determined part of the reason this was a struggle was because she lacked the confidence to charge her multi-million dollar clients what she is worth.
After these last two encounters, I knew I had to write about it.
LACK OF CONFIDENCE IS A FORM OF FEAR & IT WILL KILL YOUR BUSINESS.
If you don't believe in yourself, your services/products, NO ONE ELSE will. And I should know, because I invested
in many sales and marketing systems for years, before I FINALLY realized I needed to develop some confidence to
Do any of these sound familiar?
Some fear is normal, but talking yourself out of moving forward to the point of stagnation is NOT normal.
So, here's what you can do about it:
-->GET FEEDBACK: Sometimes we sabotage ourselves by thinking we have all of the answers to our "what if" questions. And this can prevent us from moving forward with our business goals. The BEST way to fix this is by getting an EXPERIENCED mentor or coach that can give you the PROPER guidance. You can also fix this by joining
a business community to get feedback on your concerns. There are plenty of free ones on meetup.com and social media (Facebook & LinkedIn). In fact, I am apart of several great private business groups on Facebook that have helped me TREMENDOUSLY.
-->PREPARE: There are times when a lack of confidence actually does stem from lack of preparation. This happens when you don't have enough experience or proof (ie testimonials) that your product/services actually work. You can fix this by either advancing your education, practicing your sales pitch, getting a mentor OR selecting a few people from your target audience to test out your product/service so you can get testimonials (which is the simpliest route to go). ON A SIDE NOTE: In business, you will always be expanding your education as you grow and as your customers needs change you will have to learn knew ways of meeting their needs.
-->TAKE RISKS: This is actually my FAVORITE way to overcome a lack of confidence. I've shared this before, but here it is again if you missed it last time:When you get a great idea, act on it IMMEDIATELY because when you give yourself "time to think about it" you will have talked yourself out of it. For me, that means taking the INITIAL steps (i.e. surveying my target audience on social media about their interest in the idea) to put my plan into action within the FIRST FEW MINUTES of coming up with the idea. If you need a stronger way to boost your confidence with this idea, check out my blog post from last year on the BOLD way I use this risk-taking method.
Give these tips a try! And if you have any questions about confidence, comment below OR e-mail me : email@example.com, because I will be writing more on this topic on a deeper level throughout the summer :)
Are you stuck in a box? Today, I’m going to challenge you to
step outside of your box giving you an old sales formula with
a “different” twist. You know that thing you’ve been putting
off? That goal you told yourself was important but have not
worked on it in awhile? Well, today, I am challenging you to
take whatever it is, announce its launch via ALL of your
networks (social media, email, text message). But I want
you to take it a step further. Before you even announce it, I want you to either set up a page or link
on your web site announcing the launch date of this new product or service you have AND add a
payment button next to it so that you can start accepting pre-sale payments TODAY! There’s no
better way to push yourself out of your comfort zone and get that project finally done than to know
that there are paid customers waiting for you to produce and deliver. And, if you don’t have a web
site, or if you’re not tech savvy, simply open up a free Pay pal account, and create a Payment button
(which takes only minutes). Then send it to your online community so that the payments can start
rolling in. Inspire your potential customers to take immediate action by adding an incentive to your
offer with a deadline. Let me know how you make out.
Several years ago when I first decided to branch out on my own and start my own business, I really had NO idea what I was doing.
In fact, I stumbled from one marketing method to the other hoping it would finally bring in some money to replace my lost income.Back then, all I had was passion!
But NO plan! And NO guide! All I knew was I was sick and tired of my 9-5 and it reflected in my work and attitude around the job.
I knew if I didn’t fire MYSELF, they would fire me.
If you can relate, then I want you to check out my friend Mario Piche, for a live free webinar called "The Career Freedom Formula – Quit the Job You Hate; Create the Life You Love," TODAY, July 1, at 1:00 pm MST.
What I love about this training is that Mario breaks down what you need to know before making the big leap from your 9-5 so you don’t end up stuck with NO plan and NO money like I experienced the first couple of years of business.
Fortunately, I’m on the right track now, but had I had the info Mario is sharing in this webinar, it would have saved me ALOT of time AND money!
You'll gain some valuable tools to avoid the common oversights most people make when it comes to switching careers. As an added bonus, you will receive a free 30-minute discovery session with Mario, a career transition expert, just for attending.
Click HERE to check it out.
"No doesn't always mean 'No'...You can't be afraid to go after jobs or dreams because someone turned you down or told you no." -Shanti Das, CEO, Press Reset Entertainment (clients: Usher, TLC, Toni Braxton, Outkast)
When Shanti Das was rising up the corporate ladder, she received more than a few "No’s." But quickly learned what MOST highly successful people in our society have come to know: a "No" doesn’t mean you should quit. Here are 4 ways you can transform a "No" into a "Yes" from business writer Steve Strauss. And the great thing is, these tips can be applied to both business and life:
-->DEAL WITH OBJECTIONS: According to Zig Ziglar, most people say no because they either: have no money, no need, no hurry, no desire and no trust (in you) to buy your services/products.
FIX: Deal with objections before they arise by brainstorming solutions ahead of time.
-->NO DOESN’T ALWAYS MEAN NO: Sometimes people say "No" because it’s easier than saying, "I'm not sure" or "I don't know" or "I'm not ready at this moment to give you an answer." I’ll give you an example. Recently, I was on the phone with a potential business partner and she told me she didn’t have a need for the initial service I was offering. Then I asked her, "Is there anything else you need?" She then went on to explain to me her other needs and I told her about another program I had which could meet that need, and we worked out a deal for me to offer that service instead.
FIX: Ascertain if the person you’re speaking to really means "No" by asking, "Is there anything else you need?"
-->PERFECT 10: This powerful technique comes from Jack Canfield. After he finishes his pitch, he often ask the person, "Would you rate my presentation as a "10?" If not, "What would make it a 10 for you?"
FIX: Asking this one powerful question will enable you to address any of your prospects concerns. Once their concerns are addressed, they are more likely to give you a "Yes."
-->CHECK YOURSELF: If you keep hearing "No" a lot, it may be because your approach is wrong. Perhaps what you’re offering is wrong for your target audience. Or perhaps there’s a problem with your actual sales technique. Or maybe the price is too high or the call to action is not compelling enough to make them want to take action.
FIX: This problem can be easily fixed by doing a survey with your target audience, or by simply asking your prospect why they said "No." In addition, you may want to get a mentor or coach to give you feedback.
If you’ve been struggling to get a client, then you’ll want to read this. I’ve put together a list of 3 simple ways you can get your next client:
-->PARTNER: Make of list of local like-minded businesses in your area that are already targeting your target market. Ask them if you can set up a box where their clients can fill out a form with their name, address and phone number if they want a free session with you. You can give the business owner a percentage of the sale if any become clients.
-->CONTESTS: You can take this same idea and run a contest to win a free session/service with your business. For more information on how to set up a contest, go HERE.
-->GIFT CERTIFICATES: Offer gift certificates for your services/products to your current and former clients (or friends) for them to give to their friends, like this ONE. Give them 10-20 gift certificates that have an expiration date. The great thing about this is that your friends and former clients will often provide verbal testimonials about you and your services when they give out the gift certificate. And adding an expiration date to the gift certificate will ensure you get IMMEDIATE responses.
If you need an IMMEDIATE client, I suggest you download my FREE "5 Easy Ways to Get a Client THIS week," training.
Are you using the wrong tools to succeed in business?
I ask this question because many of us use the same tools/methods we're accustomed to using, yet are NOT yielding the results we desire.
For years, I wandered aimlessly as a "want-to-be" entrepreneur, using whatever shiny object that promised to change my money woes.
Then, I met my first coach, who literally handed me a blueprint that made my book a bestseller in 2010.
Could YOU be using the wrong tool?
Sometimes the wrong tool could be a mentor, technology, or training. Sometimes it's hard to determine what the wrong tool is. That's why I've put together a little checklist to help you figure it out.
SELF-CHECK (answer yes or no):
-I love what I do.
-My revenue exceeds my expenses.
-I have access to good business advice.
-I meet my sales goals every month.
-Visits to my website increase every month.
-I am not overwhelmed by administrative tasks: email, social media, website tasks, etc
If you answered "No" to any of the statements, you may need to seek out new tools to get the results you're aiming for.
So, how do you know you're using the RIGHT tools? There are 3 simple criteria. The right tools:
-->WILL REFLECT IN YOUR INCOME: when you have the right tools in place, be it a mentor, technique or technology, your income will naturally increase to reflect the change. I suggest meauring your results at the 1 month, 3 month and 6 month mark before you opt to change course.
-- SUPPORT YOUR 3 BIGGEST BUSINESS GOALS: let's say your primary goals are to get more sales, grow your list and position yourself as the go-to person in your field. I'm sure you have MANY business goals, but any new tool you adapt, should focus on the 3 biggest results your aiming for. Don't get sidetrack by tools that DO NOT support your big three
-->MAKE YOU HAPPY: Any new tool you adapt should make running your business easier. Of course there's the natural stress that may occur with initially learning a new tool. I'm not talking about that. The KEY is to look for tools that offer a clear step-by-step blueprint with result-oriented testimonials that it actually works.
We’ve all been there— knocked down by life’s disappointments. Including ME! I must have written Oprah close to 100 times before I received a phone call from a producer named Megan who interviewed me over the phone to be an Oprah guest.
I guess I didn’t do too well in my interview, because I never received a call back. This was around 2009/2010 when the Oprah show was going into it’s last season, so I just knew I blew my last chance to appear on her show. Then, a few months later, I began getting these e-mails from strangers asking how I could help them heal.
As many of already know, in my spare time, I am a staunch anti-sexual abuse advocate, having developed the only international online support group for African-American sexual abuse survivors. When I asked one of the e-mailers where they received my contact information, he said from the Oprah site. During her last season, Oprah did a show on men who had been sexually abused as children, and Oprah.com listed my site as part of the “Oprah Sexual Assault Resource Center!"
My point is, NEVER give up! Many of us give up because our dream hasn’t been validated by those of strong influence, or because we’ve yet to produce steady cash flow from our dream. Just because the money may not be coming in the way you want, don’t give up! Remember, before the famous were famous, they had MANY failures before their big break! Check out the above image and use their lessons whenever you need inspiration.
The “Course in Miracles” says we either learn from joy or pain. Unfortunately, many of us chose the latter. And last Tuesday, I was no exception.
I pride myself on taking care of my health. So when I walked into the ER last week feeling unusually exhausted, I was in disbelief when the nurse told me I would have to be admitted to the hospital because my red blood cell count was so low I needed to have an immediate blood transfusion. Perhaps she was mistaken, I thought, still trying to wrap my brain around the words she slowly uttered from her mouth.
As it turns out, I had been losing massive amounts of blood caused by taking too many NSAIDS (aspirins) to manage my chronic migraines. As a result, I had bleeding on my stomach lining.
Fortunately, I was able to talk them out of giving me a blood transfusion, and instead opted for several iron transfusions to build my red blood cells back up.
Looking back, I had ignored all of the red flags of my condition (tiredness, nausea), and even blew off a doctor’s appointment with my primary care physician – telling myself I was "too busy.” The morning they admitted me to the hospital, I had two business appointments, one of which was on Skype. I checked my phone, which was rapidly losing power, and sent off a quick message that I was being admitted to the hospital and would be in touch once discharged. And just like that, I was disconnected from the world, from being online— from closing that business deal I had been negotiating for weeks.
I had to be still. And do NOTHING, which was something I had not done in a LONG time.
I was learning from pain.
During my stay I was pampered by a great nursing staff and caught up on a book I had been planning to read for weeks. Still, the full magnitude of the situation did not hit me until I was discharged and ran into a therapist buddy of mine who suggested my migraines may have been stress induced. “Stress-induced?” I repeated in disbelief.
Was I really stressed? How could I be stressed? I LOVE the work I do! It's my PASSION! I pondered her words as I continued my stroll through the neighborhood, and realized, yes, I was stressing over that contract. Which, by the way, worked out fine in the end. I now realize, things could have been a lot worse. And that my health is the primary priority. As a result, I allowed myself an extra few days to return to business, and this newsletter. And am happy to say, I have not had not one migraine since my release from the hospital!
I absolutely LOVE my career helping entrepreneurs, but this health crisis, forced me out of the comfort zone of working like a maniac. And for that I am grateful! So, my question for you is, have you ever experienced a pain (emotional or physical) to get you out of your comfort zone? If so, what did you do about it? Let me know in the comment section below.